In this article, we’ll compare ActiveCampaign pricing and plans against each other. Find out what plan is best for you!
ActiveCampaign is another one of our favorite email marketing services out there. We’ve had excellent experiences with ActiveCampaign’s customer service, reports, and automation. Which of their four different plans would we suggest? And, in the long run, will it bring you the most bang for your buck as your subscriber base grows?
Let’s look at ActiveCampaign pricing and plans to figure out which active campaign pricing tier is best for your needs.


ActiveCampaign Pricing – Overview
ActiveCampaign pricing has four plans: Lite (from $15 per month), Plus (from $70 per month), Professional (from $159 per month), and Enterprise (from $279 per month).
The entry-level plan includes all the features you need to run your email marketing – campaigns, automation, templates, and reporting. Higher plans include a CRM, lead scoring, and advanced analytics. There are no set-up fees.
They don’t have a free plan, but you may test out the service for 14 days without paying anything if you sign up for an account. You can also take advantage of their free migrations offer when you become a paid subscriber. To determine which plan is ideal for you, please see our detailed price breakdown comparison below.
ActiveCampaign Pricing & Plan – A Detailed Breakdown
ActiveCampaign pricing based on features
FEATURE | LITE | PLUS | PROFESSIONAL | ENTERPRISE |
---|---|---|---|---|
Users | 3 | 25 | 50 | Unlimited |
Email Marketing Automation | Yes | Yes | Yes | Yes |
Templates and design editor | Yes | Yes | Yes | Yes |
Landing page builder | Yes | Yes | Yes | Yes |
Reporting & Segmentation | Yes | Yes | Yes | Yes |
Social media integration | Yes | Yes | Yes | Yes |
Advanced Forms (Modals, Floating Bar & Box) | No | Yes | Yes | Yes |
Newsletter inbox preview | Paid | 5 free a month | 5 free a month | Unlimited |
CRM | No | Yes | Yes | Yes |
Sends SMS | No | Yes | Yes | Yes |
Custom SMS sending number | No | No | No | Yes |
Shows ActiveCampaign logo | Yes (in non-HTML forms) | No | No | No |
Attribution metrics | No | No | Yes | Yes |
On-site messages | No | No | Yes | Yes |
Social data | Optional – Paid | Optional – Paid | Yes | Yes |
API & Webhooks | Yes | Yes | Yes | Yes |
Custom Domain | No | Yes | Yes | Yes |
Free migration services | Yes | Yes | Yes | Yes |
Email & Live Chat support | Yes | Yes | Yes | Yes |
Phone support and personalized help | No | No | No | Yes |
Uptime SLA (Service Level Agreement) | No | No | No | Yes |
1 to 1 training | No | 1 month | 3 months | Forever |
ActiveCampaign Pricing Based on List Size
USER COUNT | LITE | PLUS | PROFESSIONAL | ENTERPRISE |
---|---|---|---|---|
500 users | $15 a month | $70 a month | $159 a month | $279 a month |
2,500 users | $55 a month | $125 a month | $159 a month | $279 a month |
5,000 users | $99 a month | $169 a month | $239 a month | $449 a month |
10,000 users | $155 a month | $249 a month | $349 a month | $499 a month |
25,000 users | $259 a month | $399 a month | $599 a month | Request a quote |
50,000 users | $345 a month | Request a quote | Request a quote | Request a quote |
100,000 users | $505 a month | Request a quote | Request a quote | Request a quote |
Optional Add-on
In addition to the standard feature associated with each plan, Active Campaign has an add-on feature you can optionally purchase with any plan. The beauty of the add-ons is that there is no need to purchase a higher-level plan to use it.
Conversations
The conversation is an add-on that may be purchased on all plans. You can communicate with your subscribers both through chat and email, and everything is kept in one inbox. Conversations presently have web chat, email, and Facebook Messenger channels. According to ActiveCampaign, more channels are in the pipeline but there is no mention of what channels will be available and when.
Why is this feature useful?
Conversations can help you meaningfully interact with your customers in the most appropriate channel at the most convenient time. You can use this feature with ActiveCampaign automation to customize the customer experience based on their journey.
Price: $19/user/month
Summary of ActiveCampaign Pricing and Plans
Here’s what we’d advise each plan for, based on everything we have talked about so far.
Lite Plan: This is a great option for small teams. It allows for only three users, but it provides all of the sophisticated email automation, design alternatives, and social media integration that you could ask for. You’ll get a far more advanced offering than most of its competitors in the same price range.
It is also worth noting that Lite does not remove ActiveCampaign branding from certain components such as forms and confirmation emails.
But if you add your forms via HTML, you can easily hide the branding. Hence, this isn’t a serious limitation. We are using this plan for our agency Copypower Media and we are in love with it.
ActiveCampaign Plus plan: The Plus plan is better suited for companies looking for a CRM to manage their leads and sales pipeline. It also supports a bigger team. You can add up to 25 users to your account.
And that’s not all. The Plus plan comes with quite a few important features such as:
- Landing Pages: You can create unlimited landing pages thereby saving cost on buying a landing page builder
- SMS: You can send text messages to your customers. Plus plan receives 25 free SMS credits per month. Additional credits can be purchased anytime.
- Custom Domain: You can use a custom domain for your links.
- Conditional Blocks: You can customize email content using IF-then-Else conditions. This can be very useful if you are sending the same email to a different set of audiences with a minor change in the email content.
Professional Plan: Starting at $159 per month, this is a steep increase in price from the Plus plan but it comes with some incredibly powerful features. It includes 50 user accounts, personalized site communications, and in-depth attribution analysis to help you understand marketing performance from various channels. The three important features that stand out in this plan are:
- Split Automations: You can split-test within your automation to find out which emails are performing better.
- Sales Engagement Automation: Send alerts to your sales team and your customers using one-to-one emails
- Conversion Reporting: If you want to quickly see conversions from your email channel without going into Google Analytics, this feature can be extremely handy.
Enterprise plan: For firms with a large budget and the resources to pay for it, the Enterprise Plan comes with all the bells and whistles you could expect from a complete marketing and sales automation suite. Advanced features such as the capability to customize your own email server domain, unlimited user accounts, and custom reporting are all included. You also receive a unique phone number for sending SMS, phone support, and unlimited one-on-one training. You will be assigned a dedicated account manager who will help you with email strategy, deliverability, and much more.
Conclusion
Many popular email marketing services offer a free-for-life plan but Active Campaign doesn’t provide that. The lite plan of Active Campaign starts from $15/month and this can put some people off. You can certainly find cheaper options if all you need is a simple email newsletter service. Another challenge with Active Campaign is its advanced features can feel overwhelming especially if you are new to email marketing automation. It may seem a little hard to use at first.
However, if you’re serious about email marketing automation, ActiveCampaign is our go-to recommendation. Their prices are fair, and larger businesses will benefit from more sophisticated technologies, multi-platform support, and personalized training at a fair price.
Active Campaign integrates with 870+ platforms and services including WooCommerce, Shopify, and BigCommerce making it an ideal choice for any business or agency looking to grow its list or increase sales through targeted emails.
Besides, it is user-friendly and you can get used to it pretty quickly.
They’re also efficient when it comes to keeping track of subscriber count. You may simply segment and delete inactive users without worrying about exceeding your usage limit.
ActiveCampaign Pricing FAQs
There is no free tier in Active Campaign. However, you can test drive their platform with up to 100 contacts and 100 email sends. The trial’s features are comparable to their Professional plan.
The pricing structure for Adobe Target is Pay-Per-Subscriber or Pay-Per-Feature, with all plans based on the number of subscribers or features available. You have complete control over your emails’ content and recipients. There’s no limit to the number of emails you can send. The Lite plan starts from $15/month for 500 subscribers.
ActiveCampaign labels subscribers “Contacts,” and it classifies them into four categories: Active, Unconfirmed, Unsubscribed, and Bounced. Only Active Contacts are taken into account as subscribers. That means they’ve confirmed their subscription (if opted in), they haven’t unsubscribed, and they receive your emails.
If you are close to approaching your contact limit, ActiveCampaign will send you an email notification every 15 days until you upgrade your account. They won’t upgrade your account automatically. Until you upgrade, you won’t be able to add new contacts. You will also be prevented from creating new campaigns.
You can! In fact, ActiveCampaign is a pretty intuitive Engagement Management Tool that allows you to remove subscribers who haven’t opened or clicked your emails. You can also remove the email addresses that are no longer deliverable. Besides, there is a handy date range selector to choose how far you want to remove your inactive or disengaged subscribers.
Yes, you can integrate Active Campaign with Mailchimp. If you want to use the power of both these platforms, you can certainly do that. You move leads subscribers from Mailchimp to ActiveCampaign and vice versa.
Yes, when you upgrade to a Plus, Professional, or Enterprise plan, you can use Active Campaign as a CRM. Inside Active Campaign, you can access the CRM feature by clicking on the “Deals” tab from the main menu. Using their Deals, you can create sales pipelines, integrate email marketing with your sales efforts, as well as automate internal and external sales processes.
There are plenty of affordable alternatives to ActiveCampaign. Especially, there are a lot of newer platforms that offer more features for the same price point. That being said – you need to know that ActiveCampaign is a pretty robust and well-established platform and you get much better reliability overall.
Yes! ActiveCampaign offers a 20% discount for nonprofit organizations.