Case Study

High Converting Product Launch Sequence for an Online Tennis Course

Client

Crunchtime Coaching is the world’s foremost authority in online tennis coaching for recreational players.

Problem

The founder, Peter Freeman wanted a high-converting email sequence for their brand new course called “Break Their Service Break Their Spirit.”

Services Offered

  • Audience Research
  • Email Campaign Strategy and Execution
  • Email Copy

Performance Summary

Email Open Rate (Cumulative): 23.15%
Click Rate (Cumulative): 2.32%
Conversion rate (Main offer) : 6.45%
Conversion rate (One-click up-sell):17.69%

Solution

Copypower Media team studied the product, positioning, and audience. We crafted a 10-step email sequence that converted at 6.45%. We also deployed a $1 free trial to their TOP Club membership program as an up-sell campaign. The up-sell converted at 17.69%. The campaign was a runaway success resulting in thousands of dollars in additional revenue while creating a recurring revenue stream for the client.

Client Quote

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