Case Study

100% Booking Rate For a Fat-loss Therapy Studio With Story Based Emails

Client

Client is the owner of a Cryotherapy’s franchise in San Francisco’s East Bay area.

Problem

The client was looking to promote its high-ticket fat-loss therapy campaign for men. Traditionally, such campaigns are hard to convert because men are not as inclined towards fat-loss therapies as women. 

Services Offered

  • Email Campaign Strategy
  • Campaign Execution
  • Email Copy

Solution

Copypower Media’s creative team came up with a series of educational and entertaining emails that ran for 2 weeks. All of their 20 spots were booked during this period. As an aside, the client is still using these emails with minor tweaks each year with great results. 

Performance Summary

Email Open Rate (Average): 27.56%
Click Rate (Average): 2.33%
Cryotherapy Session Bookings: 20 (100%)

Client Quote

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