Kajabi vs ClickFunnels [2022]: Which is Better For You?


In this article, we’ll compare Kajabi vs ClickFunnels in detail with an eye to determine which one is best for your use case.

Of course, both Kajabi and ClickFunnels have their advantages and disadvantages. And you need to So pick the right platform based on what’s essential.

By the end of this article, you will have a solid understanding of the differences and similarities between Kajabi vs ClickFunnels. So you can make an informed decision.

What is Kajabi?

Kajabi is an all-in-one platform that gives you everything you need to develop, market, and sell your online courses or coaching programs. If you’re searching for an all-in-one solution, Kajabi is a fantastic option. Kajabi has all you need to get started, including landing pages, templates, email marketing, and more.

What is ClickFunnels?

Clickfunnels is the brainchild of Russel Brunson – the author of two best-selling books on Internet Marketing – Dot Com Secrets and Expert Secrets. It is a web-based platform that allows you to create sales funnels and landing pages. Clickfunnels is designed from the ground up based on Direct Marketing principles. It is mainly geared towards increasing conversion rates on sales pages and landing pages. The platform has an easy-to-use drag-and-drop editor, making it simple to build professional-looking sales funnels.

Clickfunnels also offers a wide range of landing page templates, so you can create a funnel that is tailored to your specific business needs.

Key Differences Between Kajabi and Clickfunnels

Kajabi is a platform that allows you to create and sell online courses. Kajabi is similar to clickfunnels in that it allows you to create landing pages and sales funnels.

Let’s start with the three most important Ps of Kajabi vs Clickfunnels: Price, Products, and Purpose.

ProductsDigital Products OnlyDigital and Physical Products
PurposeSales and Content Delivery ManagementCreating Sales Funnels and Automation

Following are some important differences between Kajabi vs ClickFunnels:

  • Clickfunnels is for both digital and physical products while Kajabi is only for selling digital products.
  • Clickfunnels has a starter plan that costs $97/month. Kajabi has a starter plan that costs $149/month.
  • Clickfunnels allows you to create a wide range of sales funnels. Kajabi is designed specifically for selling online courses or coaching programs.
  • Clickfunnels is designed to be easy to use, even for people who are not tech-savvy. Kajabi is more complex and can be confusing for people who are new to online marketing.
  • Kajabi is a one-stop platform for starting an online business, allowing you to develop a website, sell courses, provide memberships, send email campaigns, and much more. While ClickFunnels is a high-converting landing page builder.

If Kajabi has piqued your interest, keep reading because this platform has packed some incredible power under the hood.

Kajabi Features For Course Creation

Kajabi is a comprehensive web-based business platform that allows you to build websites, run online courses, create landing pages, conduct marketing campaigns, and manage your lists from one location.

Kajabi is a popular option because it provides all the tools you need to set up and operate your online business. It includes a suite of incredible marketing features that work together seamlessly. Kajabi makes it simple for anybody to get started in the world of online entrepreneurship without being tangled in technical or programming nitty-gritty.

Kajabi vs ClickFunnels: kajabi-course-creation-tool

The Kajabi platform has a pre-installed email marketing tool, which allows you to send your message to members without having to plug in a separate email marketing platform. It eliminates the need to use separate software for marketing purposes software.

Email templates: Kajabi’s responsive email templates are highly customizable and enable you to quickly create an effective email campaign in a matter of minutes.

Email marketing: Automated marketing campaigns can help your internet business grow on autopilot while you focus on other aspects of the business. You can also use automations to send out campaigns at the ideal time to optimize conversion and market your products, services, and events.

Website builder: Kajabi does not require you to use a different platform to create your website; you can develop your entire site within Kajabi, allowing you to handle your whole company from one location.

Landing page builder: You can create sales funnels and landing pages for your business in addition to websites using Kajabi. It’s simple to create your Kajabi pages: pick a template from the Kajabi templates gallery and customize it with your images, information, and branding.

Online course creator: Kajabi allows you to build and sell courses, digital items, and subscriptions. It has a simple user interface that makes it simple to get started, and You can use one of the pre-made templates or build your own from scratch, depending on your preferences.

One-time/Recurring payments: Kajabi makes collecting payments for your products and courses a breeze by effortlessly integrating with Stripe and PayPal. If you’re offering memberships or subscriptions, you have the option of taking one-time payments from your client’s perspective as well as recurring ones. To expand your earnings, you can upsell with a simple click on the checkout page.

Analytics: Kajabi’s analytics tools give you useful data on how your company is currently operating so that you can improve its needs and sales procedures. You can access information to see how your students are progressing, as well as a broad look at the state of your online business operations, simply by selecting a few reports.

Mobile App: Kajabi has also launched an application for mobile users that enables customers to see their products and courses from wherever they are.

Customer Support: If you experience difficulties with the Kajabi platform, Kajabi’s customer service is available 24 hours a day, seven days a week. You’ll discover an active community of members that are eager to answer queries and assist one another.

Knowledgebase: Kajabi has a knowledge base called Kajabi University, which is packed with instructional videos to help you learn, develop your company, and get the most out of the program.

Let’s take a deeper look at the incredible features of Kajabi to see what you can accomplish with it.

Kajabi Website Builder

You can pick from a variety of themes for creating a website in Kajabi and customize each pre-built page. You can add a custom domain name for your website and modify the theme at any time. You can also examine your site, and change the content for each of the pages.

Kajabi vs ClickFunnels: Kajabi-Website-Builder

Creating Products in Kajabi

Kajabi provides a number of pre-designed product templates that can be used to create a product.

Kajabi vs ClickFunnels: kajabi-products

Let’s take a look at each product template and what they are meant for.

Mini-course: Kajabi instantly creates a customizable mini-course blueprint for you. This saves you plenty of time in building the basic structure of the course. You can easily modify all of the information and add text, audio, evaluation, or video clips to your mini-course.

Online course: If you are creating a more comprehensive and in-depth course, Kajabi’s online course builder will help you set up the entire course structure with a few clicks. Once the online course blueprint is ready you can customize the content for each section with photos, videos, text, quizzes, assessments, and downloadable files.

Drip course: Drip courses are a very popular choice in many different industries. Drip your course’s material over a period of weeks to your registered students. Kajabi lets you set up a drip course with this pre-built template.

Membership: Kajabi offers a full-fledged membership system allowing you to earn recurring revenue. You can include one or more products in the membership and keep members engaged with fresh content. Kajabi’s membership system is incredibly flexible. You can offer monthly, yearly or quarterly membership with direct integration to Stripe. Compared to ClickFunnels, Kajabi’s membership system is extremely flexible and easy to manage.

Blank: If you are a creative soul and want to take the road less traveled, start from scratch using a blank template and add your own content.

Community: Kajabi also allows you to build a forum for your members to interact with one another. The community is a powerful tool to keep members engaged with interaction and connection. This is something you won’t find in ClickFunnels.

Kajabi vs ClickFunnels: Kajabi-Community.

Kajabi’s Podcast Feature: Kajabi’s podcast management tool is like icing on the cake. You can publish, manage, and distribute podcasts on Kajabi. Podcasts can be imported from the RSS feed of Podcasts. You can even copyright it to avoid it being used without authorization or attribution.

Kajabi vs ClickFunnels: Kajabi-Podcast-Feature-Episodes

You can profit from your podcast by turning on the payment feature. This enables you to open up another revenue stream for your business. Kajabi allows you to upload podcasts in MP3 format with a maximum file size of 250MB.

Coaching Program: You can offer coaching with Kajabi. You have the option to offer one-on-one or small-group coaching sessions. You can also sell coaching packages that include multiple sessions. And here is the best part – you won’t need additional scheduling or webinar software to hold coaching sessions. Everything is included in Kajabi. This can be a huge cost saver because most of the popular webinar tools out there are pretty expensive.


Kajabi Sales & Checkout Page

Offers: Offers are a game-changing feature inside Kajabi. Simply because it is entirely separate from the products or courses you create. You can include one or more products inside an offer. You can also include a one-click upsell with your offer. Kajabi also allows you to send abandoned cart emails and post-purchase fulfillment emails associated with each offer.


You can also modify the checkout page content and design. You can add a custom form field and also include order bumps on the checkout page in Kajabi.


Coupons: Coupons are associated with one or more offers. That way, if a certain discount coupon is applicable for multiple products or offers, you don’t need to create separate coupons. Just associate one coupon with as many offers as you would like.


Marketing Features in Kajabi

Kajabi has a number of marketing features that eliminate the need to purchase additional marketing tools such as email marketing software, a landing page builder, and even a sales funnel builder.

Let’s take a look at the major marketing features inside Kajabi.

Email campaigns:

Email marketing is a powerful way to build relationships and increase sales. Kajabi offers a complete email marketing suite along with list management and automation features. You can create plain text as well as rich media email campaigns using Kajabi’s campaign builder.

Email Broadcast:

Kajabi’s email broadcast allows you to send out newsletters and promotions as and when required. You can schedule the broadcast ahead of time. Our tests have revealed that Kajabi has decent deliverability so you are assured of a great email marketing experience all the way.


Automated Email Sequence:

An email sequence is a set of emails that you schedule in advance and send to your subscribers as soon as they sign up for your lead magnet, enroll in your course, or subscribe to your email marketing list. Kajabi allows you to set up automated email sequences with relative ease.



Pipelines in Kajabi are something similar to what Clickfunnels offers inside funnels. Think of a pipeline as a chain of activities that you want customers to go through while making a purchasing decision, from awareness and consideration to evaluation and conclusion.
You can use the Pipeline builder to organize your entire marketing funnel right from landing pages and email campaigns to sales pages and automations.


There are a number of pre-designed pipeline templates to pick from. Once you’ve decided on a template, Kajabi will walk you through the process step by step. For example, if you pick the Freebie pipeline: The process would look like this: Opt-in page – Email – Thank you page



Kajabi allows you to automate your workflows. The basic plan enables you to utilize conditional logic such as the “When and Then” function. To use advanced automation features, you must upgrade to a Growth or Professional subscription plan.


Kajabi allows you to schedule events. It can be used for hosting webinars, in-person meetings, and the beta testing of new products. This eliminates the need for you to purchase any additional webinar software, such as Zoom or Webinar Ninja.


You can also automate your events by selecting the offer tab.

Since Kajabi contains the webinar option, you can easily automate a variety of operations and connect them to products or marketing funnels.


You can set up a variety of email events for distinct reasons, such as before and after the registration procedure.


Registration forms or opt-in forms can be used to gather leads from websites, landing pages, and events. You can create custom lists for your subscribers and embed the opt-in forms on your website.


Kajabi Assessments

Kajabi assessments are nothing but quizzes that can be embedded with any product or online course. You can use the Kajabi assessment to make a number of tests, such as:

  • Fill-in-the-blanks
  • Questions with multiple answers
  • Open-ended questions
  • Answers using images

Every plan includes grading, and students can simply contribute items such as photographs and files to the lesson.

Integrations in Kajabi

Kajabi has a lot more integrations and platforms to connect it with. It includes Aweber, Mailchimp, Activecampaign, and other email connections as well as platforms like Google Analytics to track data. You can also link Zapier and Clickfunnels with it.


Kajabi Themes and Templates

Kajabi comes with a variety of templates to select from, so you can easily discover one that is appropriate for your business. Kajabi themes are mobile-friendly and look great on any device.


You can use pre-designed themes and templates to create eye-catching sales funnel templates, course players, landing sites, and so on. You can use a custom theme or can make changes to the pre-designed themes right away and publish them.

ClickFunnels Features For Online Businesses

ClickFunnels is a sales and marketing funnel builder that helps businesses increase their conversion rate. ClickFunnels allows you to create landing pages, sales funnels, and email marketing campaigns. ClickFunnels also includes features such as A/B testing and setting up custom domains.

ClickFunnels Features

Some of the important features of clickfunnels are:

A/B testing: Clickfunnels makes it easy to test different versions of your sales funnels and landing pages.

Backpack: Backpack in clickfunnels is a way of creating affiliate programs and increasing your sales.

Drag-and-Drop Editor: The platform has a drag-and-drop editor that makes it easy to create professional-looking sales funnels.

Follow-up Funnels: You can create follow-up funnels in clickfunnels to contact directly your visitors through messages at a scheduled time.

Templates: Clickfunnels offers a wide range of templates, so you can create a funnel that is tailored to your specific business needs.

Integrations: Clickfunnels integrates with other popular platforms, such as ActiveCampaig, WordPress, Shopify, etc.

Customer Support: Clickfunnels offers excellent customer support. You can contact their support team via phone, email, or live chat.

Affiliate Program: Clickfunnels has an affiliate program that you can use to earn commissions by promoting their platform.

Clickfunnels Membership Site

If you want to create membership sites with clickfunnels, you can use their drag-and-drop editor to create a professional-looking site. You can also use their templates and integrations to save time and money.

A clickfunnels membership site includes a landing page, a sales funnel, and an email marketing campaign. Clickfunnels membership sites are designed to increase your conversion rate.

Clickfunnels Landing Pages

Clickfunnels Landing Pages

Clickfunnels makes it easy to create high-converting landing pages. You can use their drag-and-drop editor to create a professional-looking page. You can also use their A/B testing tool to test different versions of your landing pages.

ClickFunnels Funnel Page

The Funnels page is where you can view all of your funnels at once. You can also take action for your funnels from here. You can find, archive, unarchive, clone, bookmark, and more with this feature.

ClickFunnels Funnel Page

You can construct a funnel using the Classic Funnel Builder by selecting a goal, choosing a funnel type, and then picking which page templates to use.

Clickfunnels Classic Funnel Builder

The Cookbook allows you to choose a pre-built funnel based on your industry, type of funnel, and goal. You’ll be given a number of narrowed-down funnels and templates to pick from if you employ the Cookbook.

clickfunnels type of funnels design

Clickfunnels Affiliate Marketing

clickfunnels affiliate program

If you want to promote clickfunnels as an affiliate, you can sign up for their affiliate program and earn commissions by promoting their platform. You can also use their sales pages and sales funnels to increase your conversion rate.

Clickfunnels Integrations

Clickfunnels integrations

Clickfunnels integrates with a wide range of popular platforms, such as Facebook, AWeber, GetResponse, etc. It offers 38 API integrations including Kajabi. You can also use clickfunnels with your existing website.

Clickfunnels Payment Gateways

Clickfunnels payment

Clickfunnels supports a wide range of payment gateway providers like Stripe, PayPal, ClickBank, etc. You can also use clickfunnels with your existing payment gateway.

Kajabi vs Clickfunnels Benefits

Benefits of Using the Kajabi Course Creation Platform

  • Kajabi is an all-in-one online business development platform that provides every marketing tool you’ll ever need. You can save money when you use Kajabi by not having to purchase:
    • Marketing and Sales funnel builder
    • Video hosting software
    • Website Builder
    • Quiz software
    • Webinar software
    • Landing page builder
    • Email marketing platform
    • Community forum software
  • In only a few minutes, you can get Kajabi set up for email marketing. You won’t have to use various applications to create interesting emails and automated campaigns.
  • By tagging your clients, you can make notes on their profiles, add keywords to leads and customers, and send more focused email marketing campaigns.
  • To assess your pupils, you can develop online classes with quizzes and evaluations at the end of each course.
  • Create a membership website that allows you to drip-feed content over time.
  • With a huge template library accessible, you’ll be able to create websites and marketing funnels quickly, and then customize them to match your branding flawlessly.
  • You will not be charged a transaction fee for your course or product sales.
  • It’s an all-in-one platform ideal for bigger organizations seeking a one-stop solution.

Benefits of Using ClickFunnels Creation Tools

Some benefits of clickfunnels include:

  • More leads: By making it easy to create high-converting landing pages, clickfunnels can help you get more leads.
  • Sell Digital and Physical Products: You can sell any physical or digital product in clickfunnels. You can add a file up to 3MB to sell as a digital product.
  • Simplified marketing: The platform simplifies the process of creating and managing marketing campaigns.
  • Funnel Marketplace: You can become a seller to sell your products in the clickfunnels marketplace.
clickfunnels marketplace: become a seller
  • A/B testing: The platform makes it easy to test different versions of your landing pages and sales funnels to see what works best for your business.
  • Increased conversion rates: Clickfunnels can help you increase your conversion rates by making it easy to create high-converting sales funnels tailored to your specific business needs.
  • Save time and money: With clickfunnels, you can save time and money by creating sales funnels, opt-in pages, and landing pages on one platform.
  • No need for coding: Clickfunnels is a drag-and-drop platform, so you don’t need any coding skills to create your sales funnels.

Kajabi vs ClickFunnels Demerits

Demerits of Using Kajabi Course Creation Platform

  • Kajabi’s major drawback is its high cost. There is no free plan at Kajabi, and the company’s starter plan includes several marketing limitations, including the use of the Kajabi brand on your pages, courses, and items.
  • You can’t sell through affiliates with the Basic plan. If affiliate marketing is a must for you, you’ll need to upgrade immediately.
  • Kajabi currently supports Paypal and Stripe as payment options.
  • Kajabi has a limit on the number of courses or items you can have on each plan.
  • A code editor is only available with the professional plan.

Demerits of Using ClickFunnels Creation Tools

Some disadvantages of clickfunnels include:

  • Expensive: The platform can be expensive, depending on the plan you choose.
  • Requires a learning curve: There is a bit of a learning curve associated with using clickfunnels, so you can need to invest some time in learning how to use the platform.
  • Limited customization options: Clickfunnels offers limited customization options in the basic plan, so you can not be able to create a funnel that is completely unique to your business.
  • Monthly subscription fee: Clickfunnels has a monthly subscription fee, which can be expensive for small businesses.

Kajabi Pricing vs ClickFunnels Pricing

How Much Does Kajabi Cost?

Kajabi offers three pricing plans: Basic, Growth, and Pro. There are no transaction costs associated with any of the plans.


The Basic plan starts at $119 per month when paid yearly and includes three items, three pipelines, limitless landing page builder choices, unlimited marketing emails, 10,000 contacts, 1,000 active members, and one website with one administrator user.

The Growth plan is available at $159 a month when paid yearly. It has 15 items, 15 pipelines, unlimited landing pages, and marketing emails for 25,000 contacts, 10,000 active members, 1 website, and up to 10 administrator users.

The main advantage of using this plan is that it saves you time and allows for significant automation, as well as the option to remove Kajabi branding from your items. It also includes an affiliate program.

The Pro plan, which is priced at $319 per month when paid yearly, includes 100 items, 100 pipelines, unlimited landing pages, 2 million marketing emails, 1 million contacts, 20 thousand active members, 3 websites, and up to 25 administrator accounts.

This plan includes more customization, automated processing, and the elimination of Kajabi branding from your products, as well as access to the code editor and affiliate program.

Kajabi does not offer a free plan, but there is a 14-day free trial to try it out.

How Much Does ClickFunnels Cost?

The cost of Clickfunnels depends on the type of plan you choose. The basic plan costs $97 per month, and the platinum plan costs $297 per month. There is also a 14-day free trial available.

Clickfunnels price : Clickfunnels pricing

Clickfunnels Trial Plan

Clickfunnels offers a 14-day free trial. During the free trial, you will have access to all of the features of the platform. You will need to provide your credit card information when you sign up for the free trial.

Clickfunnels Basic Plan

The clickfunnels basic plan costs $80/month on an annual subscription. It has some essential features like A/B (Split) Test, Email Integrations, Opt-in Funnels, Membership Funnels, etc.

Clickfunnels Platinum Plan

The clickfunnels platinum plan is the most expensive plan, at $247/month on an annual subscription. It includes all of the features of the other plans, plus some additional features.

These additional features include:

  • Priority support: You will get priority support from the clickfunnels team.
  • Unlimited funnels: You can create an unlimited number of funnels with the platinum plan.
  • Advanced funnels: The platinum plan includes access to some advanced features, such as clickfunnels live and clickfunnels affiliates, Branded Affiliate Sign Up, Action Funnels, etc.
  • Custom branding: With the platinum plan, you can add custom branding to your clickfunnels account.

Kajabi vs ClickFunnels Help & Support

Kajabi Customer Support

The Help Center is the ideal approach to getting assistance while using Kajabi. The website provides a wealth of help articles to assist with most typical difficulties. Users can also watch live training sessions that can help them address current problems.

You can also get in contact with a customer service representative by:

  • Email
  • Live chat

Kajabi offers live chat 24 hours a day, seven days a week for Growth and Pro plan members, which sets it apart from other platforms.

Kajabi also enables you to contact independent contractors more quickly. It does not, however, accept responsibility for its assistance.

Now that we have covered Kajabi, let us jump right into the ClickFunnels platform.

ClickFunnels Customer Support

If you need help or support with clickfunnels contact them directly, through a live chat with their support team which is available from 8 am to 8 pm Eastern Time, Monday through Friday.

clickfunnels help and support

Or you can go through:

  • Help Docs has pre-written articles on various topics.
  • In mastery training, you can learn all about ClickFunnels from scratch in 30 days.
  • To attend the live webinars you can reserve your spot through live training.
  • You can visit their community section to learn more about ClickFunnels.

Conclusion: Kajabi vs Clickfunnels: Which Platform is Better?

When it comes to comparing Kajabi vs ClickFunnels, there is no clear winner. It really depends on your business model and goals.

If you are looking for a sales and lead generation platform that is fast and easy to use, ClickFunnels might be a better choice. Simply because our tests have revealed that on average sales pages on ClickFunnels perform better.

But if you are looking for an all-in-one platform to create and sell online courses and memberships, Kajabi might fit the bill. Kajabi wins by a wide margin for its depth of features and flexibility. Of course, there is a learning curve involved but overall Kajabi offers the best value for your money.

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