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Ajeva revolutionizes patient financing for dental practices, allowing them to approve patients that traditional lenders often reject. By employing smart underwriting technology and a simplified financing process, Ajeva empowers dental offices to fill chair time, retain patients, and grow their dental practice.
Despite offering a robust, risk-free solution for patient financing, Ajeva faced challenges in:
Ajeva roped in Copypower Media to craft impactful, value-driven communication strategies across multiple channels.
Copypower Media’s research team came up with industry insights and first party data to come up with a unique positioning.
Ajeva’s messaging centered on being “on the side of the dentist,” positioning itself as a partner rather than just a service provider. This differentiated Ajeva from traditional lenders, whose interests often conflicted with those of dental offices.
Taglines like “The Financing Platform with All the Smarts of a Bank” reinforced Ajeva’s value proposition: enabling dental offices to lend profitably without the operational burden.
Copypower Media’s writing team crafted targeted materials, such as leaflets and executive summaries, that explained its technology in simple terms while emphasizing benefits like higher case acceptance and patient loyalty.
Case studies and ROI-driven examples, such as increased revenue by reclaiming patients denied by other lenders, established credibility and resonated with decision-makers.
Once the brand communication was in place, Copypower Media team was entrusted with the responsibility to craft outreach campaign to enroll new providers into the program.
We came up with quirky and personalized email campaigns, such as the “Blue the Dog” series, that helped cut through the clutter.
By blending humor with compelling pain points (e.g., losing patients due to financing issues). This humanized the brand and encouraged engagement.
Copypower Media crafted messaging that showed the financial impact of adopting Ajeva. For example, Dental offices could recover $132,000 annually by approving 66 additional patients without additional marketing.
Success stories and testimonials showcased how Ajeva increased patient retention and enhanced the value of dental practices.
Ajeva’s brand messaging shifted perceptions, establishing it as a smarter, dentist-focused alternative to traditional financing options.
Dental offices began signing up at a higher rate, encouraged by Ajeva’s emphasis on risk-free lending and flexibility in customizing loan terms.
The “Blue the Dog” email campaign recorded a notable open rate and conversions, driving more consultations and sign-ups for the platform.
Dental practices that adopted Ajeva saw tangible benefits, including increased revenue, reduced patient turnover, and stronger patient relationships.
Ajeva’s focused communication strategy not only helped it stand out in a crowded market but also demonstrated its commitment to empowering dental practices. By addressing provider pain points with empathy, education, and creativity, Ajeva solidified its position as a transformative solution in dental financing.
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