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InboxArmy, an email marketing agency specializing in full-service solutions for enterprise businesses and household brands.
InboxArmy faced a significant hurdle during a critical growth phase. Their outdated website and scattered content failed to convey the agency’s expertise, trustworthiness, and value to their target audience—enterprise-level CMOs and decision-makers.
The agency needed a comprehensive revamp of its website copy to improve user engagement and conversions. However, previous attempts to collaborate with writers and agencies had yielded unsatisfactory results, making them hesitant about finding the right partner.
InboxArmy partnered with Copypower Media, a content marketing and copywriting agency.
From the initial discovery phase, we demonstrated value by conducting in-depth research, uncovering the unique aspects of InboxArmy’s brand, and aligning its messaging with the needs of their audience.
We approached the project holistically, offering not just copywriting but also strategic consultation on page design, user flow, and a content-driven funnel.
Crafting a unified brand voice designed to resonate with enterprise clients.
Positioning detailed client testimonials prominently to build trust and credibility.
Optimizing landing page structures to reduce friction and boost conversions.
Developing a seamless communication strategy with aligned nurture emails, thank-you pages, and automated drip campaigns.
Within ten days, Copypower Media delivered the first draft of the website’s key pages. According to Saumil, the marketing head at InboxArmy, “It would not be an overstatement—it was very close to what I wanted.” Through collaboration and refinements, Copypower Media delivered polished, high-converting content.
Copypower Media identified critical design improvements, such as placement of testimonials, video case studies and various conversion elements throughout the landing page. These changes proved to be a game-changer in driving engagement.
Three years later, the core website copy remains unchanged and continues to deliver strong results, with only minor adjustments to headlines and banners.
The revamped content and optimized design led to a twofold increase in lead conversions.
The website continues to reinforce InboxArmy’s authority and expertise in the email marketing domain, delivering consistent results over time.
The updated website copy and nurture emails work together seamlessly, guiding potential clients through a cohesive buyer’s journey.
By transforming their website into a conversation-driven platform and aligning their messaging across all touchpoints, Copypower Media helped InboxArmy double their conversions and achieve sustained growth.
With Copypower Media, I got everything in one package, and for any marketer, this is a boon—to get a team that understands the vision, the audience, and what to communicate, when to communicate, and how to communicate.
Marketing Head, Inbox Army
Ajeva’s brand communication & marketing content resulted in a stronger positioning & easier client acquisition.
For a limited time, we are offering a content audit ($500 value) for your business for free.
Copypower Media helps B2B companies craft impactful content at scale.
